Markup Calculator
Add a markup percentage to your cost to find the selling price and profit.
- Profit
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- Equivalent margin
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What is markup?
Markup is the percentage you add on top of your cost to arrive at a selling price. It is the everyday basis of cost-plus pricing: decide the markup, apply it to the cost, and you have a price.
The formula
Selling price = Cost × (1 + Markup% ÷ 100). Profit = Selling price − Cost.
A 50% markup on a ₹100 cost gives a ₹150 selling price and ₹50 profit. Note that a 50% markup is not the
same as a 50% margin.
How to use the Markup Calculator
- Enter the cost. Type what the product or service costs you.
- Enter the markup percentage. Type the percentage you want to add on top of cost.
- Read your result. See the selling price and profit per unit update instantly.
Frequently asked questions
Is markup the same as margin?
No. Markup is profit as a percentage of cost, while margin is profit as a percentage of the selling price. A 50% markup equals a 33.3% margin.
Can markup be more than 100%?
Yes. Unlike margin, markup has no upper limit — a 200% markup triples the cost to set the selling price.
How do I choose a markup?
Consider your desired profit margin, competitor prices and overheads. Retail markups vary widely by industry, from single digits to several hundred percent.
Does this calculator store my figures?
No. The calculation runs entirely in your browser; nothing you enter is sent to or stored on a server.